What was the brief?

Create an engaging social media video for the Witherslack Group that authentically captured a young person’s voice and experience, while producing content designed to resonate with a wide online audience.

How did we do it?

We worked with a young person called James bring his story to life through a spoken‑word poem performed across multiple locations within the school. The poem was carefully structured into sections, with each verse delivered in a different space, allowing the school environment to become part of the narrative. Using a gimbal‑based filming setup, we created smooth, continuous camera movement and seamless transitions that visually transported James from one area of the school to another as the poem unfolded. The finished video was shared on the Witherslack Group’s social media channels, where it achieved over 120,000 views, successfully amplifying James’ story and engaging a wide audience.